Market Research: Fresh Fruit and Vegetables in Georgia

1. Introduction
   1. Overview of Georgia’s agricultural sector.
   1. Climate and energy costs impact agriculture (e.g., short agricultural seasons due to bad weather and high costs of electricity and gas limiting greenhouse operations).
2. Current Market Conditions
   1. Brief on local agricultural production constraints.
   1. Explanation of the limited window for local fruit and vegetable production, leading to reliance on imports.
3. Opportunity for Iranian Traders
   1. Analysis of the opportunity for Iranian exporters to fill the market gap.
   1. A comparison of Iran’s agricultural conditions shows how Iran can capitalize on Georgia’s limitations by exporting fresh produce.
4. Consumer Preferences in Georgia
   1. Insights from customer taste analysis, highlighting key differences between Georgian and Iranian preferences:
      1. Georgians do not prefer thin cucumbers or round eggplants.
      1. They favor light green bell peppers over darker green ones.
      1. Red oranges are more popular in Georgia compared to Iran.
   1. Highlighting which Iranian products would likely succeed based on Georgian tastes and preferences.
5. Conclusion
   1. Summary of findings, emphasizing the business opportunity for Iranian traders.
   1. Recommendations for Iranian exporters to focus on products that align with Georgian tastes.