Impact of Creative Packaging Design onRepurchase Decisions in Online Food Delivery
Hajar Moayery FardFaculty of George Herbert Walker School of Business and Technology, Webster University,Tbilisi, GeorgiaEmail: hajarmoayeryfard@webster.edu Abstract Online food delivery platforms have had a substantial impact on product evaluation in the food market, especially in developing countries like Georgia. Due to urbanization and lifestyle changes, people tend to shift from offline services toward online delivery platforms like Glovo, Wolt and
Investigating The Impact of Brand Awareness and Brand Image on RepeatPurchase in The Fast-Food Industry of Georgia
Hajar Moayery FardFaculty Member, George Herbert Walker School of Business and Technology, Webster University, Tbilisi, Georgia A B S T R A C T The fast-food restaurant sector has been growing quickly on a global scale in recent years. Restaurants constantly encounter challenges, including shifting consumer preferences, in addition to the ongoing fierce competition and high turbulence in the external
CSFs for Total Quality Management (TQM) in ServiceOrganizations: Review
Autor Hajar Moayeryfard Chong Chin WeiSeyed Mehdi Fatemi Abstract Service organization has lagged behind the industrial organization and manufacturesto improve their quality service with implementing quality management system suchas TQM. Methods, rules and regulation for TQM implementation in serviceorganization is totally different form industrial organization. The success of qualitymanagement practice like TQM in manufacturing and industrial organization forimproving their performance
What Will Happen In The Future Of Sustainable Banking?
A Link Prediction Bibliometric Analysis Approach Autor Hajar Moayery FardHesameddin Nezamzadeh ARTICLEINFOABSTRACT The transition from traditional banking to sustainable banking is a hot topic in banking industries that, besides the financial aspect, concentrates on three other aspects: ethical, environmental, and social banking. However, there has yet to be a study to predict the future of this field. This paper is
Exploring the interplay between female entrepreneurship and marriage: Insights through bibliometric analysis
Author Listed: Abstract This study utilizes a bibliometric analysis to examine the intersection of marriage and female entrepreneurship and identify five key themes: the gender gap in entrepreneurship, rural women entrepreneurship, female entrepreneurial concerns, entrepreneurship-family structure, and cultural problems of women entrepreneurs. Conducting a strategic diagram shows that the “entrepreneurship-family structure” is extensively developed and central, while the “gender gap
BARRIERS TO BANK FINANCING: UNDERSTANDING WHY WOMEN ENTREPRENEURS HESITATE TO APPLY FOR BUSINESS LOANS
Proceedings of the 6th International Conference (July 4-5, 2025, ATSU, Kutaisi, Georgia)“Economic, Legal and Social Problems of Modern Development” Moayery Fard Hajar– Faculty Member, George Herbert Walker School of Business and Technology, Webster University, Tbilisi, Georgia; Todua Nia – Faculty Member, International Black Sea University, Tbilisi, Georgia; Matin Arian – Faculty Member, Business School, International Black Sea University, Tbilisi, Georgia;